Smashburger Comes to Atascocita - Kingwood

Hot On the Heels of 3 Houston-area Openings, Smashburger Brings its “Better Burger” to More Communities in the Bayou City

Smashburger is forging ahead with its aggressive plan to reach a goal of 30 units in neighborhoods throughout the Houston-area. The “Better Burger” purveyor is pleased to announce that its fifth Houston-area store will open in Atascocita on August 26. Located at 7412 FM 1960 Road East, the new restaurant will feature1,900 square-feet that is capable of accommodating 80 diners and includes a patio.

Attentive, friendly service is a cornerstone to the Smashburger brand and this new store will employ 35 of the most talented fast-casual employees in the industry.

Smashburger debuted its first Texas location in Houston’s Medical Center/Reliant Center area in December 2008 and just last month the company celebrated back-to-back openings of three new units in the city’s Energy Corridor, Westchase District and West University neighborhoods. Smashburger is proud of the economic impact that approximately 30 locations will have on the Houston community. The company’s strong presence will ultimately result in approximately $40 million in annualized revenue and some 750 jobs for the city.

“Houston plays a major role in our national expansion process,” says Tom Ryan, founder of Smashburger. “The city’s competitive restaurant market includes many popular fast casual options, so it has been particularly rewarding that Houstonians have quickly welcomed Smashburger’s menu, food quality and service-oriented culture to the local dining scene.”

Currently, Smashburger operates twelve stores in its home state of Colorado, as well as locations in Wichita, KS, San Antonio, TX and The Twin Cities. In spring 2010 two additional Houston stores are scheduled to open, including a location in Sugar Land, TX.

“We define success as offering a burger that becomes the favorite of each and every
neighborhood where we have a presence, and we look forward to sharing Smashburger with the Atascocita community,” says Smashburger president Scott Crane. “Atascocita’s mix of family-oriented neighborhoods and nearby businesses create the perfect home for Smashburger. We are thrilled to become part of the neighborhood.”

Known among burger lovers for the cooking method used to create the perfect Smashburger, each one-third or half-pound one hundred percent fresh-not-frozen Angus beef burger is smashed on a flat grill to sear in the juices. To further the “better burger” experience, Smashburgers are placed on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments. For those seeking lighter fare, the menu also includes grilled Smashchicken sandwiches and entrée salads.

About Smashburger Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling more than 200-plus locations over the next five years. The franchise deals are part of Smashburger’s national expansion plans to open 500 restaurants across the country, with 30-60 of those scheduled for 2009. For those that crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.