It depends on what I am buying. If it is something that I would normally have to get only at Target, etc., then I wouldn't hesitate to buy from Amazon as a first choice.
For groceries, I choose HEB (1) because it is closer and (2) it is a Texas company.
I try to buy speciality items, etc. from the local guys, like my guys in Central Texas for the jellies, jams, etc. that I posted about previously.
For olive oils, etc., I purchase from Texas Olive Company.
For fashion jewelry, scents, home decor and things, I try to support local people in business for themselves, or cute little local shops, etc.
For salon services, I prefer independently owned salons instead of the national chains.
The same goes for restaurants...I prefer our locally-owned options rather than the cookie-cutter chains. 4951