Taco Smell stays in business, not because it is good, but because it is cheap.
I will say this...I have NEVER seen a rave review of any Taco Smell in my entire life. I'm sure there are broke college kids everywhere who believe they're the bomb, but they'd eat cardboard if it were cheap enough.
Don't get me wrong, I eat Taco Smell every so often, but it really isn't good...it's cheap! That's about it.
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