As part of trade talks, the EU wants to ban the use of names like Parmesan, feta and Gorgonzola on cheese made in the United States. Â The argument is that the American-made cheeses are shadows of the original European varieties and cut into sales and identity of the European cheeses.Auricchio, president of Wisconsin-based BelGioioso Cheese Inc., says he has no idea what he would call his Parmesan if he had to find a new name."I Can't Believe It's Not Parmesan," he jokes.The Europeans say Parmesan should only come from Parma, Italy, not from Auricchio's plant or those familiar green cylinders that American companies sell. Feta should only be from Greece, they say, even though feta isn't a place. The EU argues it "is so closely connected to Greece as to be identified as an inherently Greek product."So, a little "hard-grated cheese" for your pasta? It doesn't have quite the same ring as Parmesan. 4951